USAAAH Information Architecture Strategy
Using Card-Sort Methods to uncover user-motivations and content classification
Context
USAAAH is an interactive vacation explorer specifically designed for Indians wanting to visit the United States.
The objectives for the information architecture of this application were:
1. Cater to the diverse requirements of providing travel information.
2. Present itself in a form familiar to Indians.
3. Was to pertain to the cities of U.S.A.
Problem
Information architecture for a travel application provides a massive challenge in terms of
organizing and labeling content. Due to the plethora of already established categories and subcategories,
the user tends to get lost in an attempt to quickly find what they need. A usercentered
approach is needed to solve this IA problem to help users quickly find the information
that they care most about, while still providing them with options to explore.
Team
Rishi Bhilavdikar, Vamsi Gadey
Duration
1 month (Mar - Apr 07)
IA Document